Privacy Policy

DirectCalls Ltd

Last Updated: 20/02/2026

DirectCalls Ltd (Company Number: SC865514) is registered in Scotland with its registered office at 272 Bath Street, Glasgow, G2 4JR, Scotland.

We are committed to protecting your personal data and complying with UK GDPR and the Data Protection Act 2018.

1. Who We Are

DirectCalls Ltd provides AI call handling, missed-call automation and CRM systems for UK service businesses.

For the purposes of data collected via our website and marketing activities, DirectCalls Ltd is the Data Controller.

2. What Data We Collect

We may collect:

Name

Business name

Email address

Telephone number

IP address

Usage data

Marketing preferences

Enquiry details

We do not knowingly collect data from children.

3. How We Use Your Data

We process personal data to:

Respond to enquiries

Provide demonstrations

Deliver services

Send service updates

Send marketing communications (where consent applies)

Improve website functionality

Comply with legal obligations

Legal bases relied upon:

Legitimate interests

Contract performance

Legal obligation

Consent (for marketing where required)

4. Marketing Communications

We may send marketing communications to business contacts where permitted under UK law.

You may unsubscribe at any time.

5. Data Sharing

We may share data with:

CRM and automation providers

SMS gateway providers

Hosting providers

Professional advisers

Regulatory authorities (if legally required)

All third parties are subject to contractual confidentiality and data protection obligations.

6. Data Retention

We retain data only for as long as necessary to fulfil the purposes outlined in this policy, including legal, accounting or reporting requirements.

7. International Transfers

Where data is transferred outside the UK, we ensure appropriate safeguards are in place, including UK-approved contractual clauses where required.

8. Your Rights

Under UK GDPR, you have the right to:

Access your data

Rectify inaccurate data

Request erasure

Restrict processing

Object to processing

Data portability

You also have the right to lodge a complaint with the Information Commissioner’s Office (ICO).

9. Contact

DirectCalls Ltd

272 Bath Street

Glasgow

G2 4JR

Scotland

Email: support@directcalls.co.uk