Terms & Conditions
Last Updated: 20/02/2026
These Terms apply to all services provided by DirectCalls Ltd.
The Services are provided to businesses only. By using the Services, the Client confirms it is acting in the course of business and not as a consumer.
1. Services
DirectCalls provides automation systems including:
Missed call text-back
CRM configuration
Workflow automation
Website integration
SMS messaging functionality
Services are provided on a subscription basis.
2. Fees & Payment
Fees include:
Monthly subscription fee
Setup fee (if applicable)
SMS usage charges
Payments are due monthly in advance.
Failure to pay may result in suspension or termination of Services.
Fees are non-refundable unless otherwise agreed in writing.
3. Client Responsibilities
The Client agrees:
To comply with UK GDPR and applicable telecoms regulations
To obtain lawful consent for SMS marketing
Not to use Services for unlawful, misleading, or harmful activity
To ensure all data uploaded is lawfully obtained
The Client remains solely responsible for its marketing, compliance, and operational decisions.
4. Data Protection
For the purposes of UK GDPR:
The Client is the Data Controller.
DirectCalls Ltd acts as a Data Processor.
DirectCalls processes personal data only on documented instructions from the Client and in accordance with UK data protection law.
Further data processing terms are set out in the Cookies & DPA Clause.
5. Service Availability
The Services rely on third-party telecommunications and software providers.
DirectCalls does not guarantee uninterrupted, error-free or continuous availability.
6. Intellectual Property
All system templates, workflows, automation structures, and proprietary configurations remain the intellectual property of DirectCalls Ltd unless otherwise agreed in writing.
7. Limitation of Liability
To the fullest extent permitted by law:
DirectCalls shall not be liable for indirect, consequential, or loss of profits, revenue, goodwill, or business opportunities.
Total aggregate liability shall not exceed the fees paid by the Client in the three (3) months preceding the claim.
Nothing in these Terms excludes liability for death or personal injury caused by negligence, fraud, or any liability that cannot legally be excluded.
8. Termination
Either party may terminate with 30 days’ written notice.
Accounts suspended for non-payment may be deleted after 30 days.
9. Governing Law & Jurisdiction
These Terms and any dispute arising from them shall be governed by and construed in accordance with the laws of Scotland.
The courts of Scotland shall have exclusive jurisdiction.